From the Pyramids of Giza to the Parthenon of Athens, from Michelangelo's The Creation of Adam on the Sistine Chapel ceiling to Da Vinci's Mona Lisa, and from the Pepsi logo to the definition of Golden Ratio, the beauty and symmetry of the ratio have been appreciated for millennia. Human anatomy and facial features are both proportioned appropriately.
To put it as simple as possible, the Golden Ratio (also known as the Golden Section, Golden Mean, Divine Proportion, or the Greek letter Phi) exists when a line is divided into two parts such that the ratio of the larger part (a) to the smaller part (b) is equal to the sum of (a) and (b) divided by (a), which equals 1.618.
To put it as simple as possible, the Golden Ratio (also known as the Golden Section, Golden Mean, Divine Proportion, or the Greek letter Phi) exists when a line is divided into two parts such that the ratio of the larger part (a) to the smaller part (b) is equal to the sum of (a) and (b) divided by (a), which equals 1.618.
Let's take a look at an example of how it may be employed in a logo while we're talking about designing corporate identities. Because humans appear to have an inbuilt liking for products and pictures that utilise the Golden Ratio, it has an immense influence on the subconscious mind. Even minute alterations to an image with the goal of approaching the Golden Ratio have a significant impact on how it is seen by our thoughts.
This is a real-life example of one of our customers, and while there are certainly many other aspects that we thought about while creating it, the intention of this section is to demonstrate how we included the Golden Ratio in the process of producing this logo.
Don't let all the calculations depress you. Simply said, the Golden Ratio is all about aesthetics in design. It's about achieving a feeling of beauty via balance and harmony. The Golden Ratio adds a touch of beauty to whatever design it is used in.
We appear to have an innate preference for things and pictures that employ the Golden Ratio. Adjustments that bring a picture closer to the Golden Ratio, even little ones, have a profound effect on our minds.
コメント